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? who am i

Chris ‘Tobar’ Rodriguez is a Chicago, IL born & raised multimedia artist and graphic designer currently traveling through America on a quest to create in all 50 states. He’s been making art for over 23 years starting as one of the youngest in his class at the Art Institute in Chicago. His interest in recording arts is what brought him to Florida where he ultimately found his love for type, color, and expression in Digital Art and Design completing a Bachelor of Art at Full Sail University, and working with many Orlando-based artists and makers for over 10 years. Tobar is a co-founder of the Orlando street artist collective B-Side Artists, he’s shown his work nationally at events and galleries like Art Basel Miami, Bonaroo Music and Arts Festival, Art Whino D.C., Redbull Canvas Cooler Project, and PiQ NYC.

Current Status

From 2007-this very moment, I have had many opportunities to work with awesome clients, talented artists from various disciplines, and diverse companies. The journey of becoming a visual director, ui/ux designer, editorial designer and muralist is just the beginning, I have more ideas to brew up in the middle of the night, while taking a shower, maybe even while I’m hiking through a national park or traveling across America in my RV. I’m growing every day and open to gaining experiences that will make me ready for any situation. My name is Chris Tobar Rodriguez and my life goal is to create inspiration for others.

Experience

Currently accepting project collaborations.

2016-2017

Art Director
Orlando Weekly 
Orlando, FL

In the role of Art Director I worked with the Editor to coordinate editorial with new design elements weekly. Daily projects included concepting cover designs, sometimes comissioning illustrations from professional illustrators, and working with editorial staff to design and setup new character/paragraph styles for music, news, art, food, and film sections. The paper went to print weekly with the addition of several special issues throughout the year. This postion required me to work under consistent tight deadlines. I also worked with marketing teams to design new logos for events and marketing collateral that would be used in print and social media to promote events.

2014-Current

Freelance

I work closely with clients to achieve a collaborative vision. I tackle a wide range of work from print, branding, UI/UX, and front-end web development to fashion lines, comissioned murals, and interior design. Clients have hired me to create visual elements with original art that has been used for endeavors such as marketing campaigns, album artwork, and sport team merchandise.  

 Select Works:

-Orlando City Soccer, Game Day Posters, 2017
-Ms. Lauryn Hill, Fashion Line, 2016
-Herman's Loan Office (voted one of the best bars of      2016 by Playboy Magazine), Interior Design, 2016
-Bonnaroo Music Festival, Art Installation, 2015
-Redbull, Canvas Coolers Illustrations, 2014
-Walt Disney Studios, Commercial Mural, 2014

2009-2014

Lead Studio Artist
Full Sail University
Winter Park, FL

Worked alongside Course Directors in the following foundational design courses: Digital Publishing, Color Theory, Typography & Page Layout, and Critique Structures. My role included: instructional feedback on design and creative direction of course provided projects, developing turtorials and presentions for the students on how to use Adobe Software (Photoshop, Illustrator, and Indesign). We worked under tight deadlines and guided students through latest technology and industry trends.  

Clients & Partnerships

Some clients I'm grateful to have worked with include: